The new ultra-premium tequila will be available nationwide starting in July
To celebrate El Mayor’s 25th anniversary, Master Distiller Rodolfo Gonzalez selected 25 barrels of the distillery’s oldest stock to create a unique, limited-edition tequila: El Mayor Extra Añejo Bourbon Barrel Aged. The ultra-premium tequila is aged for 39 months in American Oak bourbon barrels and distilled from Blue Weber agave from the valley area of Jalisco, Mexico. A limited allocation of approximately 6,000 bottles will be available at a suggested retail price of $129.99 per 750-ml. bottle. Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, the limited-edition tequila will be available nationwide in July.
“This limited-edition Extra Añejo tequila is the culmination of 25 years of knowledge, expertise and innovation,” said Graciela Gonzalez, fourth-generation distiller and daughter of Rodolfo Gonzalez. “The result is an extraordinarily smooth, well-balanced tequila with elegant oak hints, baking spices and dried fruit on the nose and palate. It’s a gorgeous expression worthy of marking such a significant milestone.”
The El Mayor 25 th Anniversary Extra Añejo Bourbon Barrel Aged bottle features a silver label and embossed detail around the neck. It is packaged in an attractive black box with silver markings that complement the label. “The tequila category is experiencing a meteoric rise, fueled by award-winning brands like El Mayor,” said Chelsi Hofmeister, brand manager for El Mayor. “This latest 25 th Anniversary Extra Añejo tequila is sure to be sought after by those who recognize and appreciate exceptional tequila.”
For recipes and more information about El Mayor and the limited-edition 25th Anniversary Extra Añejo Bourbon Barrel Aged tequila, or to find a retailer, visit elmayor.com or follow the brands @elmayortequila on Facebook and Instagram.
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